Research

Our research ranges from examining the decisions of individuals to decisions at the societal level. We focus on perception, acceptance, and behavior related to new technologies, foods and the environment. One of our core topics is consumer decision-making in the domain of food products. Consumers’ attitudes towards emerging food technologies (e.g., gene technology, nanotechnology) affect consumer acceptance and public concerns. A better understanding of these processes is crucial in making it possible for governmental agencies and industry to fulfill the needs of society. We also focus on research aiming at an improved understanding of decisions regarding healthy versus unhealthy consumption behaviors.